ONLINE SHOPPING । ONLINE SHOPPING PARAGRAPH

 ONLINE SHOPPING

Introduction :- Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app.

Invention :- online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web-browser. English entrepreneur Michael Aldrich invented online shopping in 1979. His system connected a modified domestic TV to a real-time transaction processing computer via domestic telephone line. Online Shopping Technology :- Online shopping took over a significant segment of the retail market during the first decade of the 21st century. As number of personal computers increased and established, retailers began to offer their products over the Internet. Some of the various ways in which online marketing is done in India are company websites, shopping portals, online auction sites. Interestingly, India is expected to be the third largest Internet market in the world in the next five years. A survey by Associated Chambers of Commerce and Industry of India (ASSO CHAM) revealed that shopping trends of Indian consumers have witnessed a significant change as online shopping show more than 55% rise in 201 3 as compared to previous year’s 85%.The key drivers for the boost of online shopping sector are increasing broadband internet penetration/usage, rising standard of living with high disposable income, availability of much wider product range compared to what is available in the market, busy lifestyle leading to lack of time for offline shopping and relatively lower prices of the products. Generally, higher levels of education, metropolitan cities and personal income correspond to more favourable perceptions of shopping online. Delhi ranks first in e-shopping followed by Mumbai and Ahmedabad.More and more people have turned to Internet to buy everything from food to books to houses and groceries. The idea of not having to wait in long queues or in traffic or search through racks of clothing looking for the items or being able to shop at any time—preferably in pyjamas—has caused more people to turn to shopping online.With online shopping we are no longer required to visit malls to make a purchase. By just sitting at the comfort of our homes, we can buy the required products and also pay online. Online shopping is fast, convenient with your goods reaching you at your door step. There is now no need to drive down to the mall, hence saving your money, time and effort. Conclusion :- Apart from convenience, rising fuel prices, money saving schemes and availability with abundance of choice are keeping the buyers glued to the trend. Smaller towns and cities, where latest fashion trends may not be available, can buy their favourite items through online shopping. Many shopping sites provide the option of flexible delivery date and time, insurance of items, hassle free exchange policy and even cash on delivery which is the biggest added advantage. For all these advantages one of the online portals have the tagline “shopping makes me happy."